Stories are posted on the APRN news page. You can subscribe to APRN’s newsfeeds via email, podcast and RSS. Follow us on Facebook at alaskapublic.org and on Twitter @aprnListen nowBeneath political firestorm on Arctic Ocean drilling, two projects make steady progressElizabeth Harball, Alaska’s Energy Desk – AnchorageYes, Shell’s multi-billion dollar effort to find oil in federal Arctic waters is a thing of the past. And yes, the Obama administration then took several steps to cut back on drilling in Arctic waters — actions the Trump administration is now working to undo. But there is movement to get oil out of federally-owned parts of the Arctic Ocean.For third year in a row, Alaska seabirds wash up deadElizabeth Jenkins, Alaska’s Energy Desk – JuneauFor the third year in a row, seabirds are washing up dead along the coastline in Alaska. Hundreds of birds have been discovered along a stretch of the Bering Sea, on the Pribilof Islands and as far north as Deering.Stampede suspected in dozens of walrus deathsAssociated PressThe U.S. Fish and Wildlife Service says 64 walruses died on a northwest Alaska beach, and the animals may have been killed in stampedes.National labs to field test microgrid tech in CordovaRachel Waldholz, Alaska’s Energy Desk – AnchorageSeveral national labs and universities will partner with the Alaska community of Cordova to field test new technologies on the city’s power grid.State denies ballot initiative on salmon habitatJoe Viechnicki, KFSK – PetersburgAlaska’s Lt. Gov. Byron Mallott has denied a proposed ballot initiative designed to offer greater protections for salmon habitat from mining or other development.Arctic climate change researchers still conflicted over UAF’s coal-fired powerplantTim Ellis, KUAC – FairbanksThe University of Alaska Fairbanks is building a heat-and-power plant to replace the old facility that went into service in 1964. The new $245 million powerplant, scheduled to come online next year, will feature updated technology that’ll reduce most pollutants – but it will continue to emit greenhouse gases blamed for warming the planet.Ahtna rejects continued public use of Klutina Lake RoadDan Bross, KUAC – FairbanksThe Ahtna Native Corporation board has rejected a proposed settlement with the State to allow continued public use of Klutina Lake Road. The 25-mile road off the Richardson Highway near Copper Center, crosses Ahtna land, to the Klutina River and Klutina Lake.Terror Lake hydroelectric project expansion gets the go-aheadKayla Desroches, KMXT – KodiakThe Kodiak Electric Association received a permit to start its Terror Lake Hydroelectric Project expansion, which would increase the lake’s clean energy production.Igiugig is set to embark on its Native Foods ChallengeAvery Lill, KDLG – DillinghamNutrition related health concerns plague the United States as a whole, and rural Alaska is no exception. People in village of Igiugig are aiming to improve their health this fall with a Native Foods Challenge.Unalaska-bound cruise ship changes destination to SitkaZoe Sobel, KUCB – UnalaskaA 2000-passenger cruise ship was supposed to dock in Unalaska today [WED] instead it decided to go to Sitka. Although Unalaska is known as America’s top fishing port, tourism — in particular the cruise ship industry – is a growing source of revenue especially for small businesses and non-profits.
Andrew Hunt says that many companies focus too much on driving Web traffic and don’t have a conversion strategy. Because of that shortcoming, their lead generation abilities suffer.How can you turn the customer experience into a profitable one? Know the four stages in the buying process, and be prepared to sell.AwarenessYour lead is just “seeing what’s going on” during the awareness stage. Here are some suggestions on what to do:Offer them a short educational piece, like a newsletter.Have a short (just email address) form with a privacy statement to encourage them to educate themselves via your content.Don’t ask for too much information—they don’t yet have a pressing need for your product or service.DiscoveryNewsletters won’t work, and neither will “why pick you” messages. Instead:Offer an e-book or guide that educates them on how to solve their problem.ValidationThese customers know what they need but aren’t ready to chat with a salesperson yet. Instead:Show an online demo of your product.Provide value details and differentiating product characteristics.Are you ready for the final stage? Read on!AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThis